| Flow A sharp flowing sans for a strong identity |
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Designing yet another sans serif is more important than you might think. In a corporate context a sans is more usefull than a serif. But to serve the uniqueness of a brand a unique character is very helpfull. Flow has got this kind of character. It is quite strong, but with the appropriate brand it will do a perfect job. In copy you should not get heavier than Heavy. Extrabold and Ultrabold work best in display.  |
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