| TeleVoice The typeface for corporate and magazine use with the Teleneue idea |
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Because so many clients are so exited about the Teleneue font I decided to bring that idea to the now quite big Voice family. The principle is that it has got rounded corners, but edged ends. Voice Serif is a perfect companion. It has got all the advantages as Voice. It works good in a wide range of sizes, still works fine in narrow tight columns with a wide range of weights. Those are some criteria for a good corporate typeface I could clearly see in all my corporate branding projects. It is not that a brand needs all the weights but some appropriate weights can be chosen from that wide range. In copy you should not get heavier than Heavy. Extrabold and Ultrabold work best in display.  |
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