| Voice The typeface for corporate and magazine use |
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In comparison to most of my typefaces that tend to be fairly expressive, I wanted Voice to be simple effective and easy to use. I try to find a strong character, when I usually start to design a new typeface, but with Voice I did not allow me to do that. Step back, be humble and serve the process of visual communication. I wanted Voice to work good in a wide range of sizes, still work fine in narrow tight columns with a wide range of weights. Those are some criteria for a good corporate typeface I could clearly see in all my corporate branding projects. It is not that a brand needs all the weights but some appropriate weights can be chosen from that wide range. In copy you should not get heavier than Heavy. Extrabold and Ultrabold work best in display.  Voice is the corporate typeface of Vattenfall in Sweden since 2010:     |
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