| VoiceShoOS Corporate/magazine face use but rounder with oldstyle figures and smallcaps |
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Also based on the normal Voice stroke I changed some characters in the lower case and softer rhythm starts zu happen. It seems rounder, stylisher and a bit less neutral. Still it also has got the same advantages as Voice. So VoiceShoulder works good in a wide range of sizes, still works fine in narrow tight columns with a wide range of weights. Those are some criteria for a good corporate typeface I could clearly see in all my corporate branding projects. It is not that a brand needs all the weights but some appropriate weights can be chosen from that wide range. In copy you should not get heavier than Heavy. Extrabold and Ultrabold work best in display.  |
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