| VoiceSerif The serif typeface for corporate and magazine use |
|
|
|
The serif for Voice I designed after the sans and therefore it has got classicistic proportions. It has got a lower x-height and longer ascenders. It workes as a serif companion for all Voice typefaces even TeleVoice. Being a serif it has still all the advantages of Voice. It works good in a wide range of sizes, still works fine in narrow tight columns with a wide range of weights. Those are some criteria for a good corporate typeface I could clearly see in all my corporate branding projects. It is not that a brand needs all the weights but some appropriate weights can be chosen from that wide range. In copy you should not get heavier than Heavy. Extrabold and Ultrabold work best in display.  |
|
