In 2006 the art director of emotion, a womens psychology magazine, asked me to design a copy typeface for them.
Before I actually got the job I started to work on a serif. I wanted it to be feminine but still clear and modern.
On one hand there are the floral round elements and on the other hand the angular serifs. In the composition
I wanted the two extremes to work together. All the other elements had to be harmonized.
The proportions needed to serve magazine requests. The ascenders and descenders are short enough to work
in narrow columns but long enough to work in small sizes. As you can imagine, the emotion-job never happened.
Verse is now a serif and a sans serif with 7 weights with italics and smallcaps.
In copy you should not get heavier than Heavy. Extrabold and Ultrabold work best in display.
When you add any of the webfonts at Hubert Jocham to your shopping cart, you can adjust your license to fit your unique needs. A webfont license costs the same as the equivalent desktop font.
Pay Once, Play Forever. No Monthly Fees.
Hubert Jocham webfonts are packaged in self-contained kits for easy upload to your own site, or any hosting service you please. Your one-time webfont purchase never expires.
Webfont Starter Pack
The entry-level Hubert Jocham webfont license (available by itself or packaged with the desktop font) allows you to use your webfonts on any number of sites, up to a shared 10,000 pageviews per month. This is plenty for most small sites, like personal blogs or small storefronts.
For busier sites, you can upgrade your monthly page views in the cart.
Webfonts are supported by Firefox 3.5+, IE 5+, Opera 10+, Chrome 4+, Safari 3.1+, iOS Mobile Safari, Android 2.2+ and BlackBerry OS 6.
Kits include EOT, web-only TTF, SVG and WOFF formatted fonts
1. Agencies responsible for multiple clients’ web sites, for example web design agencies or hosting providers, may not share a single Webfont license across multiple clients’ web sites.
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