3 Volt 4

q 37_add_74_Volt.png
b c a 702,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €
b c a 39,00 €

Like Alida Volt is also a concept I have carried with me since about two years. Starting with only
the alternate version it did not work as a useful sans serif. So I had to narrow it down to a more conventional
basis with a full vertical strokeat the letters a, b, d, g, m, n, p, q, r and u. The curved endings follow
the form of the round parts. I only added them where they cleared the situation. Only a few near the baseline
and some more at the ascenders and the upper part of the x-height. In some elements you feel the classic penstroke.
First I called it Strom (the german word for electricity) because I was inspired by the brandmark
of the german energy supplier e-on. So now it is called Volt the german word for Voltage.

Volt is basically built on this idea. I tried to give letters like the »n« a certain dynamic by keeping
the left upper part quite low and the right upper part quite high. It follows the classic penstroke.
By skipping the »b« to get a »d« (with corrections) the element move away from the classic pen and give
the x-height a certain rhythm and contrast. But for legibility the x-height feels to jerky.
To calm this I tried to make all lower case letters quite static. At the end I decided to keep both version.
An eccentric and a serious. In copy you should not get heavier than Heavy.
Extrabold and Ultrabold work best in display.












 


E